Spotify solved the problem of artist royalty and start a new revolution on music industry. Spotify design its platform that solve the problem of earning for artist and ads free facilities for audience. Spotify has its own advertising network to earn from ads and subscription model for both artist and audience. Spotify pays royalties to its artist based on streams they received.
After the phenomenal growth of music industry on 21st century, the number of artist and music is increased a lot. As because market become more powerful online music distribution and it become easy to reach to audience with the help of platforms. But, it also become more harder to stay on audience mind as new pieced of music and numbers of artist is coming industry everyday. That is why, musicians also need a proper marketing and branding of their music and band or as solo artist.
Music marketing is totally a different type marketing method than traditional marketing . A marketing agency need to touch the sole of audience and try to keep deeper impression of artist and music on mind of audiences.